Social Marketing and Sustainable Transport

Presentation by Geoff Gardner, Independent Consultant in Social Change and Climate Change. Delivered on 4 November 2011 as part of the Institute for Transport Studies Friday Seminar Series: www.its.leeds.ac.uk/about/events/fridayseminars The seminar considered the differences between 'social marketing' and the 'marketing of social things'. It described the basic components of marketing and how these can apply to promoting alternatives to the car. Geoff Gardner was formerly at the Transport Research Laboratory and has private and public sector experience. He is currently working on projects related to healthy and active transport. License : All Rights Reserved

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11/8/2011 10:03:21 AM